Our Strategy Defined

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We do what mass media can’t!

Our Process Defined

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We determine who the influencers are in the defined community or target audience and match their interest to an experience that resonates...

Our Relationships

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Our clients have a specific need to create awareness, change behaviors and measure outcomes...

The Importance of Word of Mouth

In Person

  • 76% of Word of Mouth conversations take place in person. -Yahoo
  • The average consumer in the US makes 17 recommendations per week -The New York Times
  • A Word of Mouth recommendation is the primary factor behind 20 to 50 % of all purchasing decisions. – McKinsey Quarterly
  • There are 3.5 billion brand-related conversations each day in the US. – Keller Fay Group
  • Consumer to consumer word of mouth generates more than two times the sales of paid advertising. –McKinsey Quarterly

On Line

  • 90% of consumers online trust recommendations from people they know, and 70% trust opinions of unknown users. – Econsultancy
  • 40% of Brand Advocates said they “answer, comment, or give an opinion online” several times a week. – Yahoo!
  • There are 500 billion Word of Mouth impressions on the social web each year in the US.
  • Each time a consumer posts content on the social web it reaches 150 people. –Forrester
  • 92% of consumers trust “recommendations from people I know.” – Nielsen Global Online Consumer Survey


Founded in 1995, Community Marketing Concepts (CMC), a minority and women owned family business is a marketing and communications agency focusing on connecting our clients’ messages to their targeted customers.
Philadelphia Office
  • 7300 City Avenue, Suite 330 Philadelphia, Pa 19151
  • (215) 871-0900
Delaware Office
  • 1000 N West Street, Suite 1200 Wilmington, DE 19801
  • (302) 456-9400