What’s missing from your communications mix? Word Of Mouth
Every group has influencers and advocates. We connect brand attributes with influencers and advocates to create supporters that amplify messaging and drive behavior change. We do what mass media can’t by helping organizations connect with audiences in a meaningful way through trusted members of the community. Influencer identification and relationship management is a core component of message reception and behavior change. We give your target audience a true brand experience by having it relayed by someone they know, respect and trust.

Influencers vs Advocate
Influencers become advocates only after they have established a relationship with the message, product or service based on mutual trust, respect, and a fair exchange of value. Unlike Influencers, advocates are eager to support, promote and defend products, messages or services on a long term basis.
The Importance of Word of Mouth

In Person

  • 76% of Word of Mouth conversations take place in person. -Yahoo
  • The average consumer in the US makes 17 recommendations per week -The New York Times
  • A Word of Mouth recommendation is the primary factor behind 20 to 50 % of all purchasing decisions. – McKinsey Quarterly
  • There are 3.5 billion brand-related conversations each day in the US. – Keller Fay Group
  • Consumer to consumer word of mouth generates more than two times the sales of paid advertising. –McKinsey Quarterly

On Line

  • 90% of online consumers trust recommendations from people they know, and 70% trust opinions of unknown users. – Econsultancy
  • 40% of Brand Advocates said they “answer, comment, or give an opinion online” several times a week. – Yahoo!
  • There are 500 billion Word of Mouth impressions on the social web each year in the US. –Forrester
  • Each time a consumer posts content on the social web it reaches 150 people. –Forrester
  • 92% of consumers trust “recommendations from people I know.” – Nielsen Global Online Consumer Survey


Founded in 1995, Community Marketing Concepts (CMC), a minority and women owned family business is a marketing and communications agency focusing on connecting our clients’ messages to their targeted customers.
Philadelphia Office
  • 7300 City Avenue, Suite 330 Philadelphia, Pa 19151
  • (215) 871-0900
Delaware Office
  • 1000 N West Street, Suite 1200 Wilmington, DE 19801
  • (302) 456-9400