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Instigating behavior change for one of the nation’s unhealthiest populations

The Philadelphia Department of Public Health had several design communication needs when they hired CMC to support their Get Healthy Philly initiative, a $25.4 million federally funded program. The department needed (a) a brand identity campaign to serve as an umbrella for various health promotions; (b) materials designed with low literacy audiences in mind (c) materials that were attractive and informative enough to spur changes in behavior and (d) materials designed for the funders and other partners.

Culturally sensitive design was key to translating behavior change messaging.  Simple images, bright colors and minimal text were employed to engage the masses and spur desired behaviors. Messages such as Give Respect, Get Respect driver, bicycle and walker guides captured the share the road message with urban relevance.  Of particular interest to the department was the creation an overarching campaign identity to tie all the programmatic facets together.   Again simple design with a hidden V for Victory  over unhealthy behaviors was developed.  The campaign is currently in use.

CMC
Founded in 1995, Community Marketing Concepts (CMC), a minority and women owned family business is a marketing and communications agency focusing on connecting our clients’ messages to their targeted customers.
Philadelphia Office
  • 7300 City Avenue, Suite 330 Philadelphia, Pa 19151
  • (215) 871-0900
Delaware Office
  • 1000 N West Street, Suite 1200 Wilmington, DE 19801
  • (302) 456-9400
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