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Positioning one of the world’s best known brands for local market engagement

CMC began a long-term engagement with the international beverage company, Coca Cola USA and the local bottler, The Philadelphia Bottling Company by connecting the company with national organizations within the Philadelphia regional market and appropriate local promotional partners. The first such national sponsorship of the Constitution Center was perfect to build a social responsibility platform that extended beyond the company’s core business interests.
New Product Launches – over our engagement with Coca-Cola USA and the Philadelphia Coca-Cola Bottling Company, CMC assisted in executing events to launch new coke brands including Coke Zero and C2.  Leveraging community partnerships CMC worked with independent convenience stores to drive awareness of the new product offerings to consumers by supporting the launches via point of purchase promotional items and promotions and launch events.

Community Programs – For five years CMC produced the Express Yourself Contest, a national scholarship contest for regional high school students. CMC used this engagement strategy to position the brand in in front of target consumer audiences in educational settings. We further extended the impact of the contest by expanding the contest to include performing arts categories. With the inclusion of new entry categories, the contest touched more students and schools in the region every year until the bottler was sold. The contest also garnered a tremendous amount of media impressions in the communities of the winning students via features in local papers across the region. 

CMC
Founded in 1995, Community Marketing Concepts (CMC), a minority and women owned family business is a marketing and communications agency focusing on connecting our clients’ messages to their targeted customers.
Philadelphia Office
  • 7300 City Avenue, Suite 330 Philadelphia, Pa 19151
  • (215) 871-0900
Delaware Office
  • 1000 N West Street, Suite 1200 Wilmington, DE 19801
  • (302) 456-9400
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