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Driving health outcomes though Advocates

Keystone First (formally Keystone Mercy Health Plan) Pennsylvania’s largest Medical Assistance (Medicaid) managed care health plan serving more than 321,000 Medical Assistance recipients in Southeastern Pennsylvania delivers much needed care resources to underserved communities.  CMC’s partnership with KF has resulted in successful participation by community leaders and residents.
Key insights into the primary influencers/decision makers of household health lead CMC to develop engagement tactics and communications themes that built a community of health advocates among KF’s client populations.

CALL OUT BOX: Influence one family at a time:

The Health Ministry – A Health Care Movement.  Keystone First was faced with an overabundance of their members frequenting the emergency room for medical care, driving up costs. In response the HMP was as created”user friendly” vehicle for women to learn about the challenges associated with life changes and chronic diseases while discovering strategies, resources and options for effectively coping with these challenges. The strategies created and implemented by CMC enabled Keystone First to message to more than 100,000 family decision makers and bring costs down by 20%.

CMC
Founded in 1995, Community Marketing Concepts (CMC), a minority and women owned family business is a marketing and communications agency focusing on connecting our clients’ messages to their targeted customers.
Philadelphia Office
  • 7300 City Avenue, Suite 330 Philadelphia, Pa 19151
  • (215) 871-0900
Delaware Office
  • 1000 N West Street, Suite 1200 Wilmington, DE 19801
  • (302) 456-9400
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