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How do you restore faith in an institution?

CMC was responsible to for the re-launch of the organization after a public legal scandal had diminished a 20 years history of community improvement. Keep Philadelphia Beautiful (KPB), part of the national Keep America Beautiful organization, also needed to integrate national programs and messaging into the local Philadelphia market.  CMC began with a brand identity process that reflected community pride and the city’s burgeoning sustainability movement.  Being aware of a grassroots movement, sphere-headed by a new city government, CMC was able to align KPB’s mission, national programs and messaging as part of a citywide agenda.  As a result, CMC positioned KPB to win several national media and community programming awards including the National Honda Road to A Cleaner America Award for most community participation (2008) and The Rogers Award for public service broadcast communications (2010 & 2011).

CMC
Founded in 1995, Community Marketing Concepts (CMC), a minority and women owned family business is a marketing and communications agency focusing on connecting our clients’ messages to their targeted customers.
Philadelphia Office
  • 7300 City Avenue, Suite 330 Philadelphia, Pa 19151
  • (215) 871-0900
Delaware Office
  • 1000 N West Street, Suite 1200 Wilmington, DE 19801
  • (302) 456-9400
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